In the present climate of a post-Brexit United Kingdom, it's become essential to reinforce and highlight the innovations in technology by British companies.
This projects' main goal was to highlight the breakthroughs in technology and the up and coming industries in Great Britain.
We focused on presenting the most innovative British startup companies through a series of articles and video content from the main tech conferences in the world.
This was a complete end-to-end process. I took the design from conception through to delivery - concepting, prototyping, user testing, UI, asset delivery, QA and UX project planning.
I started by doing an audit of the client's existing site and gathering the tone of voice displayed. I then started creating wireframes that would allow for a simple responsive grid.
This campaign won the Silver award for Best Use of Online Media at the Native Advertising Awards 2018.