Visual storytelling in UX design is about trying to help the users along their journey so that it runs as smoothly and easily as possible. For UX design, visual storytelling is a fundamental methodology, and a way to deliver the best possible user experience.

Guidelines for successful visual storytelling in UX design:

· Create a visual narrative that delights users;

· Find the right story for your audience;

· Keep your story simple;

· Interaction, animation and video are all winners;

· Match your typography to your visual narrative;

· Be authentic - avoid overusing stock imagery;

· Be culturally sensitive.

Including visual storytelling in your UX strategy

The best way to build a visual narrative into your UX is to have it there from the start. It’s a vital part of your strategic goals:

· When considering behavioural patterns, you need to be able to predict and satisfy user expectations. Visual storytelling forms a big part of shaping the user experience.

· When aligning all the different stakeholders in the product, they need to understand the importance of the visual narrative you want to create. Trying to add this in later on will be tricky both in terms of reworking your UX design and achieving stakeholder buy in.

· Visual storytelling will only work correctly if it’s part of the building blocks of your website.

When you’re taking your user experience to the next level, you’ll want to incorporate visual storytelling. It’ll take hard work, a lot of creativity and a reasonable amount of honesty to get it right. But the results can be remarkable and there are few more effective ways of creating a lasting emotional memory.